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                        Tonka Toys Look Books | Mini Catalogs | Brochures | Instruction Sheets

                        Sears and Roebuck had their Wish Book. Tonka Toys had their Look Book. As a means of informing the consumer of the various models offered in the Tonka toy line, Tonka began to include a small catalog with each of their packaged toys. The consumer catalog or Look Book was basically a much smaller version of the catalog Tonka sent to toy retailers for them the use to make their decisions on which Tonka truck they wanted to put on their shelves.

                        Tonka issued their first Look Book in late 1953. Tonka continued to pack the very popular mini catalog with their new toys through the mid 1970's. A little known fact: Tonka did not publish a Look Book in 1971. Tonka was going through a downturn in business and to cut costs, decided to carryover the 1970 Look Book into 1971. Also of note: from 1953 through 1970 - 1971, the Tonka Look Book listed all models manufactured by Tonka and available to the consumer. Beginning in 1972, Tonka Look Books just included a sampling of the models offered in the various series.

                        Featured below are the covers of Tonka Look Books issued from 1953 through 1975, Tonka's classic years. Thanks to Patrick O'Neil for a copy of his rare 1953 Look Book. Thanks to Ray Ross for a copy of his 1954 Look Book. Thanks also to Mike for scanning a copy of his 1955, 1957, 1958 and 1959 Look Books. Thanks to Tim Wahl for scanning a copy of his 1964 New Zealand Look Book and thanks to Danny Kubert for scanning his copy of the 1972 Style B Look Book.

                        As the website has grown over the years, a contributor to that growth has been the addition of Look Books and other advertising and instructional literature. The 1990 and 1991 Look Books, added in late March 2016, are truly international in scope since many of the models featured were made outside the USA.

                        Click any Look Book cover to view the contents


                        1953 Look Book
                        1953 Look Book
                        1954 Look Book
                        1954 Look Book
                        1955 Look Book
                        1955 Look Book


                        1956 Look Book
                        1956 Look Book
                        1957 Look Book
                        1957 Look Book
                        1958 Look Book
                        1958 Look Book


                        1959 Look Book
                        1959 Look Book
                        1960 Look Book
                        1960 Look Book
                        1961 Look Book
                        1961 Look Book


                        1962 Look Book
                        1962 Look Book
                        1963 Look Book
                        1963 Look Book
                        1964 Look Book
                        1964 Look Book


                        1965 Look Book
                        1965 Look Book
                        1966 Look Book Variation 1
                        1966 Look Book Variation 1
                        1966 Look Book Variation 2
                        1966 Look Book Variation 2


                        1967 Look Book
                        1967 Look Book
                        1968 Look Book
                        1968 Look Book
                        1969 Look Book
                        1969 Look Book


                        1970-1971 Look Book
                        1970 - 1971 Look Book
                        1972 Look Book Style A
                        1972 Look Book Style A
                        1972 Look Book Style B
                        1972 Look Book Style B


                        1973 Look Book Style A
                        1973 Look Book Style A
                        1973 Look Book Style B
                        1973 Look Book Style B
                        1974 Look Book
                        1974 Look Book


                        1975 Look Book
                        1975 Look Book
                        1990 Look Book
                        1990 Look Book
                        1991 Look Book
                        1991 Look Book

                        International Tonka Look Books | Mini Catalogues

                        Brochures | Instruction Sheets | Other Literature


                        1964 New Zealand Look Book
                        1964 New Zealand Look Book
                        1968 Canadian Look Book
                        1968 Canadian Look Book
                        1979 Australian Distributor Catalog
                        1979 Australian Distributor
                        Catalog


                        1968 New Zealand Dealer Catalog
                        1968 New Zealand Dealer Catalog
                        1974 French Language 6 Pane Pamphlet
                        1974 Canadian French
                        Language Pamphlet
                        1977 US 6 Pane Pamphlet
                        1977 US Made Pamphlet
                        1986 US Made Steel Monsters Comic Book
                        1986 Steel Monsters Comic Book


                        1962 Model 926 Instruction Booklet
                        Instruction Booklet Model 926
                        1983 UK Dealer Catalog
                        1983 UK Dealer Catalog
                        1964 Model 425 Instruction Booklet
                        Instruction Booklet Model 425



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